2017年5月25日木曜日

Is Fast Fashion Slowing Down?



I went to a panel talk called "Is Fast Fashion Slowing Down?" yesterday. Founders of fashion start-up companies agreed that both fashion designers and consumers are starting to feel guilty about human, social and environmental problems of fast fashion, and this is the time we start a conversation about sustainability and transparency.

The fashion industry can't be 100% sustainable overnight, but we should take a step and there can be different approaches.

Creativity
Good styling tips, good tailoring service can help people buy less stuff. We can find more young designers who are conscious and ethical.

Technology
Personalization, data analysis can help people find the best products for themselves. There are also tech innovations such as "Fabrics from orange peel, leather from mushrooms" (This amazed me)

Education
Use KOL influences (Kate Middleton is wearing same clothes more than 2+ times but it's cool!), Raise social awareness such as #whomademyclothes, Award sustainable brands as Positive Luxury

Regulation
Government subsidizing, Tax and fine can be also useful

Omni-Channel Master Class


SAP HYBRIDとInside Retailが主催するリテール業界のイベントに参加してきました。We Firstの著者Simon Mainwaring氏はキーノートにて、ビジネスにおいてカスタマーの生活に直結する有意味で倫理的な目的をもつことが重要であると話しました。他にも、新しいショッピング体験の提案として検討されているマジック・ミラーや嗜好分析などのソリューションについて知ることができて勉強になりました。詳しいことは下記のレポートを参照してください。