2016年9月22日木曜日

Connecting conversation by Alastair Somerville

Alastair Somerville is specialized in sensory UX. He gave us an insightful talk about how inclusive design that users can perceive/understand/take action of well is important to products. There are always gaps between product and person when we designers try to compress meaning while users try to extract meaning.



For example, we can find proprioception from new iOS10 home button design, users have to change their action to use the product. Chronoception is a similar concept of cognitive slop time. Those gaps make users irritated and confused.

In the workshop, we tried to communicate with others without talking and seeing, only with touching and it was extremely difficult to make them understand what we meant. We often design things that we believe they are understandable but it doesn't work for many cases. Because it's users who make meaning.

After he talked about senses and meanings, we had time to think about emotions. Emotion coat sensory experience and that's why we have to understand the importance of visceral design. We practiced to design smell to make people get out of bed at the morning, but it seemed impossible to realize the product because every person has different emotions from a certain smell. This is the question we should keep in mind - Does your product respect the emotions of its users and adapt to them?

It was a great session to start the whole conference. It gave me an opportunity to look back my way of meaning making process, and I understood deeply about the importance of offering products that's easy to perceive, understand and take action of to users by understanding them right.

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